Create a brand and both User Interface (UI) and User Experience (UX) allowing avid runners to intuitively plan their desired workout and their music playlist to suitably sync.
The visuals should portray a new music experience with marriage to running yet a playfulness to its users.
The WeMix brand and app was created from customer profiling, mood boards and analysis of the competition and user’s behaviours. All features adhere to mobile industry-leading Smarter App Guidelines and Best Practices. The user journey targeted a fun, simple and social experience where the user is rewarded for going the extra mile and commitment.
Client
Little Cute Apps
London, UK & Brooklyn, NY
Role
UI/UX Design, Product Design & Branding
Get addicted to running.
Your favorite songs adapting to your movement in real-time. Made for active humans, fitness brands, and artists
