Increase Sign-in Rate
140% increase in Sign-in and Sign-up rates within two months of launching modal overlay.
Leveraging user data for advertising and diversifying the BBC commercial arm portfolio for new and emerging platforms.
”When you start to sign people in, and you have a first-party database relationship with them as well as moving people through the funnel of subscription revenue, that’s helpful for your advertising outlook.Jim Egan, CEO, BBC Global News
page views, per month